MPP_CBD_2020_007smCHELSEA BAY DENNIS, Graphic Designer, Photographer, Strategist, Speaker, Illustrator, Conscious Entrepreneur Coach

Born and raised in Northern Michigan, my love for the environment grew from playing in the forests, beaches and rivers so unique to this area. At the University of Michigan, I discovered that I could combine my passion for environmental and social justice with my talents and love for art and design – to use what I’m good at for good – and become a conscious graphic designer.

In 2006, I helped form  The Change, a brand strategy agency for “good-for-the-world” businesses and organizations, and was the design director for 7 years. You can see more examples of my design work with The Change here.  I continue to partner with my team at The Change as a design consultant to this day. Some clients I designed for with The Change include Canaan Fair Trade, Larry’s Coffee, Fair Trade Resource Network, Not For Sale Campaign, Burt’s Bees, Trade As One, World Bicycle Relief, Jada Pinkett’s “Don’t Sell Bodies”, and many more.

In 2011, I started C.bay Design in order to work more directly with each my clients and their mission, and keep design affordable keeping my team small and inviting each client deep into the creative process.

Through much of my work, I have had the honor of sharing in the experiences and stories of people from around the world by meeting with farmers and activists on Fair Trade delegations to East TimorChiapas, MexicoEthiopia, Guatemala, El Salvador, Nicaragua and Palestine.  The more I travel, the more I realize that we are all the same -that we all need to eat, sleep, laugh, cry, love and be loved.  I’ve learned that the true source of our joy and truth comes from relationships with each other. For me, that is the whole point of social/environmental justice: people. life.

I am also “The Conscious Entrepreneur” … coaching and consulting for individuals with a passion for good-for-the-world ideas and businesses aligned with their values, strengths and what makes them come alive. My mission in life is to inspire and challenge others to come alive, use what they are good at for good, and find ways to live a fulfilled life in every aspect- including business.

My home is Traverse City, a town on the Bay in Northern Michigan that is overflowing with ideas, community, nature, culture, local food and arts.



AARON DENNIS, Stone Hut Studios, Filmmaker

HOLLY SPAULDING, StoryHouse, Writer

EMMA BERGER, Illustrator

NICK DENNIS, Web Programmer