The People & the Olive

PACKAGING

To raise awareness about the struggles of Palestinian fair trade olive farmers — and to replant uprooted olive trees — six Americans set out in February 2012 to run 129 miles in five days across the West Bank of Palestine. The Run Across Palestine was organized by the Traverse City, Michigan-based nonprofit On the Ground, which works to support sustainable community development in farming regions across the world. Joining them was a media team comprised of a filmmaker, two journalists and a musical ambassador.